L&D Academy: Revenue management excellence in conference and events
Booking Options
Delegate place £390 £490
Member Venues: Click here to book now
Member Venues: Click here to book now

L&D Academy: Revenue management excellence in conference and events

How to effectively manage your conference and events business, make accurate yield decisions, enhance your commercial skill set to deliver excellent results.

The course details are as follows:
Date: Monday 11 & Tuesday 12 June 2018
Location: CIM Moor Hall, Cookham

Recommended Audience: Conference Office Team Leaders, Sales Managers, Revenue Managers, Director of Sales & Marketing and General Managers

About the trainer: Patricia Griffin – Co-Founder of Lightbulb Consulting
Co-Founder of Lightbulb Consulting, Patricia is a Senior Business and Commercial Consultant, specialising in Revenue Management and Team Development with over 18 years commercial experience in Revenue Management, Engineering, Board Advisor and Training and Development. Patricia has truly robust multi-industry experience including airline, coach, train, hotels, UK&I leisure, sports venues and universities and specialises in translating the big picture into tangible, deliverable and measurable results.

Course content: “Excellence is the gradual result of always striving to do better”. Effective management of conference and events business is becoming increasingly multi-faceted and todays hospitality leaders are required to understand the complexities to enhance their commercial advantage and increase their profitability. This engaging two-day workshop will provide delegates with a deeper insight into their conference and events business, incorporating how to measure, analyse and build their most profitable business mix. It also uniquely equips delegates with a clearer understanding of how to communicate effectively to gain support from key stakeholders.

Through the course of the 2 days we will cover:
>  Revenue Metrics and Data Analysis – how to use metrics and data to drive decisions
Inventory and Demand Management - managing your conference space.
Pricing for Profit - how to ensure the right price is given to the right customer.
OTA’s and Distribution channels - leveraging their marketing power for your own benefit.
Loyalty Matters- how to keep your customers, how to build loyalty.
Effective Marketing - How to develop an effective marketing campaign.
Understanding your audience - how to present information to gain buy in from key stakeholders.

Please note this is a 2-day course. If you require accommodation you need to contact the venue directly and advise you are attending the course. 

This learning and development course is in partnership with Paje consulting. The event will be run in conjunction with Venues of Excellence. Places are limited, to secure your space click the orange button and log in.