L&D Academy: Email marketing
Booking Options
Delegate place £195
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L&D Academy: Email marketing

This course is suited to anyone wanting to know more about maximising email marketing, it incorporates the anatomy of the perfect email plan and introduction to copywriting.

The course details are as follows:
Date: Wednesday 23 May 2018
Location: EEF Venues Woodland Grange 

Target audience: Sales and Marketing Teams, General Managers

About the trainer: Caroline Cockell, Imbue Marketing
Caroline Cockell is a chartered marketer and founder of Imbue Marketing, with over 15 experience in retail, hospitality, travel and FMCG marketing. Caroline runs a marketing consultancy specialising in a practical approach to marketing and runs training courses to help people of all levels to upskill in digital and traditional marketing.

Course content: In this course we explore whether email marketing is still relevant in today’s marketing mix. We will look at the key elements of a successful email marketing plan and you’ll leave with practical ideas and techniques to improve your own email marketing. We will also touch on the legal and ethical constraints within emails concerning consent. Finally, there will be an introduction to copywriting; a look at some practical methods to improve your writing to become a successful email marketer.

Learning outcomes
Why email marketing is still relevant
What makes a great email
Expectations- what does good look like?
Learn how to create an email marketing strategy and content plan
Understand segmentation and personalisation
The importance of effective landing pages
Practical methods for testing and measurement
Legal and ethical constraints for email marketing
Find out how to improve your writing through better understanding of key principles such as active and passive voice and point of view

Business benefits
Organisations will benefit from a greater return from their email marketing campaigns by acquiring knowledge of best practice. Learn to use techniques, tools and testing to improve engagement, open and click through rates to drive greater returns.

Delivery methods
Classroom learning
Mixed media presentations by the trainer
Group work activities
Interactive tasks

This learning and development course is in partnership with Paje consulting. The event will be run in conjunction with Venues of Excellence. Places are limited, to secure your space click the orange button and log in.