L&D 8 April: Practical digital marketing skills
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L&D courses 2019 (1,279.7k)

L&D 8 April: Practical digital marketing skills

Venue: Jubilee Conference Centre, Nottingham
Date: 8 April 2019

Overview
This course is suited people in roles with marketing responsibility who want to understand hands-on techniques that they can employ themselves to maximise their online presence. 

Organisations will benefit from a better understanding of a strategic approach to digital marketing as well as the tactical use of digital channels in support of the strategy, leading to a better return on digital marketing investment. The course will culminate in the building of a strategy to take away and develop further, along with knowledge of analytics to measure effectiveness.

Target Audience
Sales Teams, Marketing Teams and General Managers.

Course Content
In this course, we will walk through a series of ‘in-house’ marketing activities and techniques that you can employ immediately to improve your online presence. 

  • Digital Marketing channels overview and their tactical uses
  • Introduction to Search Engine Optimisation and what you can do to improve yours without  being a tech wizard including keyword research and local SEO.
  • Content marketing planning and execution
  • Freetools that will help you to improve your online marketing
  • Learning outcomes
  • Understand the tactical uses for a variety of digital marketing channels and how they  fit into your strategy 
  • Find out what practical techniques you can use to improve your SEO
  • Understand content marketing, how to do it and what impact it can have on your SEO and social media
  • A whole range of FREE tools that are available online that you can use immediately to improve digital marketing output and efficiency including Google Analytics reports you should be reading and how to improve campaign tracking

Facilitator
Caroline Cockell

Booking
For all Learning & Development enquiries and bookings please contact Lucy Fuller 

  • email: academy@paje-uk.com
  • tel: 07402 308564

All courses can also be booked online at Eventbrite, click the following link
https://www.eventbrite.co.uk/o/learning-and-development-academy-paje-consultancy-ltd-10432588476

Course Fees
20% discount for AVS members: £195 +VAT per delegate per day. Course fees are normally £245 +VAT per delegate per day. Payment is due when the booking is made, and an invoice will be sent.

Cancellation of a course
Unfortunately, there are times when it is necessary for us to cancel a course. We may do this up to four weeks in advance of the course if delegate numbers are not sufficient. If we cancel a course, we can transfer you to another course of your choice within 12 months or refund the payment. Please do not make non-refundable reservations for accommodation or travel to a course in advance of four weeks of the course date.

Cancellation by an attendee
Up to 4 weeks prior to the course; you can cancel the place on the course and your prepaid fees can be transferred to another course with 12 months of the cancellation.
Less than 4 weeks priorto the course; no refund or transfer of fees to another course is possible.