L&D TBC: Winning with email marketing
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L&D courses 2019 (1,279.7k)

L&D TBC: Winning with email marketing

Venue: Jubilee Conference Centre, Nottingham
Date: TBC

This course is suited anyone wanting to know more about maximising email marketing – it incorporates the anatomy of the perfect email plan and introduction to copywriting.

Organisations will benefit from a greater return from their email marketing campaigns by acquiring knowledge of best practice. Learn to use techniques, tools and testing to improve engagement, open and click through rates to drive greater returns.

Target Audience
Sales and Marketing Teams, General Managers

Course Content
In this course we explore whether email marketing is still relevant in today’s marketing mix. We will look at the key elements of a successful email marketing plan and you’ll leave with practical ideas and techniques to improve your own email marketing. We will also touch on the legal and ethical constraints within emails concerning consent. Finally, there will be an introduction to copywriting; a look at some practical methods to improve your writing to become a successful email marketer. 

Learning Outcomes

  •  Why email marketing is still relevant
  •  What makes a great email
  •  Expectations- what does good look like?
  •  Learn how to create an email marketing strategy and content plan
  •  Understand segmentation and personalisation
  •  The importance of effective landing pages
  •  Practical methods for testing and measurement
  •  Legal and ethical constraints for email marketing
  •  Find out how to improve your writing through better understanding of key principles such as active and passive voice and point of view

Caroline Cockell

For all Learning & Development enquiries and bookings please contact Lucy Fuller 

  • email: academy@paje-uk.com 

  • tel: 07402 308564

All courses can also be booked online at Eventbrite, click the following link

Course Fees
20% discount for AVS members: £195 +VAT per delegate per day. Course fees are normally £245 +VAT per delegate per day. Payment is due when the booking is made, and an invoice will be sent.

Cancellation of a course
Unfortunately, there are times when it is necessary for us to cancel a course. We may do this up to four weeks in advance of the course if delegate numbers are not sufficient. If we cancel a course, we can transfer you to another course of your choice within 12 months or refund the payment. Please do not make non-refundable reservations for accommodation or travel to a course in advance of four weeks of the course date.

Cancellation by an attendee
Up to 4 weeks prior to the course; you can cancel the place on the course and your prepaid fees can be transferred to another course with 12 months of the cancellation.
Less than 4 weeks priorto the course; no refund or transfer of fees to another course is possible.