L&D 12 September : Social media masterclass for forward thinking conference centres
Venue: MTC, Coventry
Date: 12 September 2019
Overview
Create a focused and achievable marketing strategy for your business. Gain a deeper knowledge of how to optimise and gain more from LinkedIn, Facebook, Instagram, Twitter, Youtube, Google+ and more. Achieve results in marketing, advertising and business development by mastering current techniques on social media Learn the shortcuts and tips to improve your social media knowledge and efficiency. Learn how to manage a crisis / incident on social media.
This full day workshop is designed to take a more in-depth, live and interactive look at some of the social media platforms such as LinkedIn, Facebook, Instagram, Twitter etc. which work from a business to business perspective.
Bring along your laptop or device and make some updates to your social media as we work together throughout the day. We will also be exploring social advertising in more detail during the day and starting to develop a social media strategy specifically for your business.
Target Audience
Anyone in the business who either directly manages social media content or oversees the social media strategy.
Course Content
Marketing Strategy and content planning; an interactive session in which each delegate will start to develop a social media strategy and a content plan. We will explore which platforms work for your business, where to find your customers online, and other important steps to achieve success online.
LinkedIn, Facebook, Instagram & Twitter for High Growth Businesses
This live section of the day walks delegates through LinkedIn, Facebook, Instagram & Twitter. We will be explaining how you can optimise your profiles and pages to make social media work for you and organically draw potential clients to your products and services. You will have the opportunity to make some basic updates during the session.
Social Advertising
In this section we will be looking at where to start with advertising, how to find the right audiences, which adverts to use for different scenarios and how to measure your results.
Throughout the day we will also be including:
Social media shortcuts, tools & tips to improve efficiency; content creation hints, tips, apps, websites and ideas to help you make professional, head turning videos and graphics; effective strategies to manage your customer services, reviews, recommendations and, if required, crisis management.
Facilitators
Janet Bebb
Booking
For all Learning & Development enquiries and bookings please contact Lucy Fuller
- email: academy@paje-uk.com
- tel: 07402 308564
All courses can also be booked online at Eventbrite, click the following link
https://www.eventbrite.co.uk/o/learning-and-development-academy-paje-consultancy-ltd-10432588476
Course Fees
20% discount for AVS members: £195 +VAT per delegate per day. Course fees are normally £245 +VAT per delegate per day. Payment is due when the booking is made, and an invoice will be sent.
Cancellation of a course
Unfortunately, there are times when it is necessary for us to cancel a course. We may do this up to four weeks in advance of the course if delegate numbers are not sufficient. If we cancel a course, we can transfer you to another course of your choice within 12 months or refund the payment. Please do not make non-refundable reservations for accommodation or travel to a course in advance of four weeks of the course date.
Cancellation by an attendee
Up to 4 weeks prior to the course; you can cancel the place on the course and your prepaid fees can be transferred to another course with 12 months of the cancellation.
Less than 4 weeks priorto the course; no refund or transfer of fees to another course is possible.