L&D 10 October: Digital marketing strategy masterclass
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L&D courses 2019 (1,279.7k)

L&D 10 October: Digital marketing strategy masterclass

Venue: Warwick Conferences
Date: 10 October 2019

Organisations will benefit from a better understanding of a strategic approach to digital marketing as well as the tactical use of digital channels in support of the strategy, leading to a better return on digital marketing investment. The course will culminate in the building of a strategy to take away and develop further, along with knowledge of analytics to measure effectiveness.

Target Audience
This course is suited anyone wanting to be able to develop an effective digital marketing strategy for their organisation; Sales Teams, Marketing Teams and General Managers.

Course Content
In this course, we will explore how to develop an effective digital marketing strategy within an organisation. The course will take into consideration user journeys, understanding your audience, digital marketing channels and measurement.

  • Digital Strategy – what is it and why we need it
  • Understanding your audience – how to develop personas and understand the user journey
  • Digital Marketing channels overview
  • Analytics and measurement – using analytics to monitor and optimise performance
  • Development of a strategy – step by step

Learning outcomes:

  • Identify your online journey, be able to map this journey and understand the touchpoints
  • Build audience personas that will enable you to better meet your online objectives
  • Understand the tactical uses for a variety of digital marketing channels and how they fit into your strategy
  • Understand how to measure and analyse performance of your digital marketing activity including setting up campaign tracking
  • Develop and build a digital marketing strategy to meet your objectives using a tried and tested strategic model

Caroline Cockell 

For all Learning & Development enquiries and bookings please contact Lucy Fuller 

  • email: academy@paje-uk.com 
  • tel: 07402 308564

All courses can also be booked online at Eventbrite, click the following link

Course Fees
20% discount for AVS members: £195 +VAT per delegate per day. Course fees are normally £245 +VAT per delegate per day. Payment is due when the booking is made, and an invoice will be sent.

Cancellation of a course
Unfortunately, there are times when it is necessary for us to cancel a course. We may do this up to four weeks in advance of the course if delegate numbers are not sufficient. If we cancel a course, we can transfer you to another course of your choice within 12 months or refund the payment. Please do not make non-refundable reservations for accommodation or travel to a course in advance of four weeks of the course date,

Cancellation by an attendee
Up to 4 weeks prior to the course; you can cancel the place on the course and your prepaid fees can be transferred to another course with 12 months of the cancellation.
Less than 4 weeks prior to the course; no refund or transfer of fees to another course is possible.