L&D 12/13 March: Digital Marketing 1 or 2 Day Course
Venue: Senate House.
Date: 12th & 13th March
Do you want to improve your digital marketing skills? With platforms, tools and best practice methods changing constantly, staying ahead can be difficult. That's why we have created this Complete Digital Marketing Masterclass. Choose to attend one or both days to improve your confidence and skill in delivering digital marketing strategies and plans. If you choose to attend both days you will save 10% on the usual AVS rate.
CPD
These courses are CPD accredited providing 7 hours/credits per day
Over the two days, we will cover:
Day 1 - Digital Marketing Strategy
Day 2 - Practical Digital Marketing
Our trainer
Caroline Cockell is a chartered marketer and founder of Imbue Marketing, with over 15 years experience in retail, hospitality, travel and FMCG marketing. Caroline runs a marketing consultancy specialising in a practical approach to marketing and runs training courses to help people of all levels to upskill in digital and traditional marketing.
Day 1 – Digital Marketing Strategy
Course Content:
In this course, we will explore how to develop an effective digital marketing strategy. Using a tried and tested strategic model, we will walk through the step by step approach to creating your strategy. You will gain an understanding of mapping user journeys, identifying your audience, how to define your digital marketing channel mix and finally measurement.
- Digital Strategy – what is it and why we need it
- Understanding your audience – how to develop personas and understand the user journey
- Digital Marketing channels overview
- Analytics and measurement – using analytics to monitor and optimise performance
- Development of a strategy – step by step
Learning outcomes
- Identify your online journey, be able to map this journey and understand the touchpoints
- Build audience personas that will enable you to better meet your online objectives
- Understand the tactical uses for a variety of digital marketing channels and how they fit into your strategy
- Understand how to measure and analyse performance of your digital marketing activity including setting up campaign tracking
- Develop and build a digital marketing strategy to meet your objectives using a tried and tested strategic model
Day 2 – Practical Digital Marketing Skills
Course Content:
In this course, we will walk through a series of ‘in-house’ marketing activities and techniques that you can employ immediately to improve your online presence.
- Digital Marketing channels overview and their tactical uses
- Introduction to Search Engine Optimisation and what you can do to improve yours without being a tech wizard including keyword research and local SEO.
- Content marketing planning and execution
- FREE tools that will help you to improve your online marketing
Learning outcomes
- Understand the tactical uses for a variety of digital marketing channels and how they fit into your strategy
- Find out what practical techniques you can use to improve your SEO
- Understand content marketing, how to do it and what impact it can have on your SEO and social media
- A whole range of FREE tools that are available online that you can use immediately to improve digital marketing output and efficiency including Google Analytics reports you should be reading and how to improve campaign tracking
Business Benefits:
- Organisations will benefit from a better understanding of a strategic approach to digital marketing as well as the tactical use of digital channels in support of the strategy, leading to a better return on digital marketing investment.
Delivery Methods:
- Classroom learning
- Mixed media presentations by the trainer
- Group work activities
- Interactive tasks
20% discount for AVS members: £195 +VAT per delegate per day. SAVE 10% if booking both days. Course fees are normally £245 +VAT per delegate per day. Payment is due when the booking is made, and an invoice will be sent.
Terms and Conditions
Dinner, bed and breakfast is not included in the course cost.
Cancellation by an Attendee
- Up to 4 weeks prior to the course – you can cancel your place on the course and your prepaid fees can be transferred to another course.
- Less than 4 weeks prior to the course – no refund, no transfer of fees to another course.
Cancellation of a Course
Unfortunately, there are times when it is necessary for us to cancel a course. We may do this up to four weeks in advance of the course, if delegate numbers are not sufficient.
If we cancel a course, we can transfer you to another course of your choice or refund you the course fee.
Please do not make non-refundable reservations for accommodation or travel to a course in advance of four weeks of the course date.
If you have any queries regarding the course, would like to book, or if you wish to discuss our multiple delegate packages, please contact us on 07402 30 85 64 or academy@paje-uk.com