Marketing guides and research to help your business...

This section of the website is exclusive for academic venues that have paid the annual subscription. Benefit from the professional support gained through sharing experiences with likeminded colleauges via the forum, plus download a range of marketing guides and research.

Knowledge Hub: Share experiences and best practice on the forum

Our online 'discussion forum’ is a powerful communication tool that enables you to discuss and share experiences with other academic venues. This service is included in the annual subscription, and there is no limit to the number of colleagues that can access the forum. Just register the names with the Venuemasters team and they’ll receive their own username and password. 

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Knowledge Hub: New research reveals an evolving UK meetings market

New research into the UK’s conference and meetings sector, entitled the ‘UK Conference and Meeting Survey 2018’ (UKCAMS), reveals an estimated £18.1 billion of direct expenditure generated by conference and meeting delegates in venues and in wider destination spend in 2017. While the overall number of conferences and meetings held in 2017 was lower than in 2016, the...

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Knowledge Hub: Supplier network

The supplier network has been designed to provide our members with a range of solutions from different organisations that offer a range of products and services, which could benefit your venue. From virtual tours to lighting solutions that create a wow factor for an event, this portal of suppliers will continue to grow and list different providers to help with your business needs. Mi360...

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Knowledge Hub: The latest research and insights into the meetings market

Conducting and analysing market research is important for all businesses, as it provides valuable market insights. By understanding the marketplace and customer needs it helps organisations to develop and implement successful strategies. In addition to any research conducted by their own organisation, it’s important not to forget the resources available within the industry which can...

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Knowledge Hub: Connecting with your target audience on Twitter

As technology continues to develop so should your business. Using social media as a part of your marketing mix is a good way of promoting your business online and engaging with your target audiences. Plus, in most instances it’s free. Like any marketing activity it’s important to asses which social platform would benefit your business, plus see if your target audiences are using...

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Knowledge Hub: The essential guide to exhibitions

Fail to prepare and prepare to fail Nowhere does the old adage apply more than in the world of trade shows and exhibitions. Preparation really is the key to success and our guide aims to provide you with a range of practical ideas, tips and best practice to help you achieve the most from participating in the Academic Venue Showcase or other exhibitions. We’re aiming to provide...

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Knowledge Hub: How to create a compelling Eblast

Digital advertising is becoming more competitive and more sophisticated. Therefore, we use the AIDA principle when producing promotional material to help achieve the overall aim of encouraging the reader to take action. This section is intended to demonstrate how Venuemasters work with venues to (a) use relevant messages for the audience and (b) raise the profile of your venue and drive...

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Knowledge Hub: Understanding event organisers key influencers

A fundamental principle of marketing is to understand ‘what the customer wants’, so Venuemasters conducts regular research with event organisers to help identify their needs and the way they select venues. The detailed report aims to provide a valuable insight into the methods used by a variety of meeting and group accommodation organisers, to search and select venues for their...

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Knowledge Hub: Understanding the business needs of academic venues

Understanding the needs of academic venues and event organisers is essential for Venuemasters to continue its success, and ensures that we provide the best and most efficient service to venues and organisers alike. In order to continue this, we invite venues and organisers to provide feedback on our current services – as well as any ideas they would like us to develop in the future....

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